buzz2009

If you haven’t heard about the WOM Slam, it’s happening the evening before Buzz 2009, and it’s a really cool experience.
Folks will be presented with a word-of-mouth dilemma to solve in teams over drinks and hors d’oeuvres. Each team will get 5 minutes to pitch their most remarkable ideas to the group, and a panel [...]

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Back in April, Buzz2009 presenter Jeremy Epstein wrote a blog post about how a tweet from Guy Kawasaki drove as much traffic to his website as a New York Times article he was featured in.
Whoa.
It’s just more proof that the nature of mainstream media is fundamentally different than it was even 5 years ago. The [...]

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Between the SmartBrief and SocialFish families, we had a lot of interest from our partners and colleagues who were ready to share their great social media stories at Buzz 2009. For the sake of time, we narrowed that list to four– and I think they’re a very, very intriguing bunch that cover a lot of [...]

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Thanks to everyone who’s been blogging and telling their colleagues about Buzz2009. We’ve been listening, and here’s what we’ve heard…
Maggie McGary talks about why she wishes she were going.
“…the fact of the matter is, association social media is tricky. It’s like the classic wedding/marriage analogy. You make the big announcement ‘We’re getting married!” or, in [...]

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As co-founder of Alltop.com, Guy Kawasaki oversees the ultimate online magazine rack. Seriously–pretty much any topic you can think of is up there with all the best, most recent blog posts and stories.
And now, you can get all the top association management news, too. Woohoo! That’s some serious street cred for us association bloggers. When [...]

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We’re using buzz to spread the word about Buzz2009. (It would be kind of disingenuous if we didn’t, don’t you think?) So here’s a living case study of our work on Buzz2009, organized using Andy’s 5 Ts of Word of Mouth Marketing Worksheet.
Talkers–Find people who will talk about Buzz2009

Invite a prestigious group of advisors to [...]

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Planning an event is one thing. Making sure it’s the right fit for the people you hope will come…that’s something else. We’d like to thank our awesome group of advisors for lending us their ears, giving us great insight–plus a good dose of reality when needed–and helping us to create a program that has just [...]

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