BUZZ2009 PROGRAM

Wednesday, July 8th
7-9 pm	WOM Slam: Buzz! for Associations Sold Out–add your name to the waiting list when you register.

Thursday, July 9th (Qualifies for 6 hours of CAE credit)
8:00 am	Registration & Breakfast (Amazon Kindle DX Raffle)
8:30 am	Welcome Warm-up
9:00 am	WOM from the Horse’s Mouth: Andy Sernovitz Keynote
10:15 am	Break
10:30 am	Association Social Media Spotlight
11:30 am	Lunch
Noon	From Brainstorm to Firestorm: Creating an Environment for Viral Marketing Success - Roundtable led by Guy Kawasaki
1:30 pm	Q & A with Experts: How Can Associations Be More viral?
2:00 pm	Break
2:15 pm	Step Away from the Database - Integrating Social Media into Association Management
3:30 pm	Interactive: What Will You Do Differently Tomorrow?
4:30 pm	Networking over Cocktails at Austin Grill

Session Descriptions

WOM Slam
Hosted by Jeremy Epstein
Join us at Georgetown’s Mie N Yu the evening before Buzz2009 for this special WOM Slam for association pros. You will be presented with a word-of-mouth dilemma to solve in teams over drinks and hors d’oeuvres. Your team will get 5 minutes to pitch your most remarkable ideas to the group, and a panel of judges will select winners who will receive a special prize.� The pace will be fast and furious, so come ready to rumble.� SOLD OUT. But there may be some cancellations, so add your name to the waiting list when you register for Buzz2009.
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WOM from the Horse’s Mouth
Keynote by Andy Sernovitz
Andy isn’t just the WOM guru–he’s also a 4-time association CEO.� Author of the bestselling book on the topic (Word of Mouth Marketing: How Smart Companies Get People Talking), Andy also used word of mouth to make the Word of Mouth Marketing Association the fastest-growing trade group in recent memory.� He’ll lay out the core concepts that drive word of mouth, how social media plays a part, and what associations can do to create buzz around the great work they do. Andy will share the lessons he’s learned, both from teaching word of mouth to Fortune 500 brands and at Northwestern–and from applying word of mouth as an association executive himself.
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From Brainstorm to Firestorm: Creating an Environment for Viral Marketing Success Roundtable discussion led by Guy Kawasaki
Featuring: Andy Sernovitz, Brendan Hart, Stacey Kane, Stephanie Miller
Experts outside of the association world will put shape around the magic behind viral marketing. They will discuss how they position themselves or their clients well for firestorms of buzz, sales and cred.

A live webcast of this session will be available free to SmartBrief subscribers. Submit your questions via Twitter, hashtag #Buzz2009.
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Q & A with Experts: How Can Associations Be More Viral?
You know you’ve always wanted to pick Guy Kawasaki’s brain–well, here’s your chance!� Ask your questions of the expert panelists and get new perspectives on associations, social media, and the possibilities of buzz.
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Association Social Media Spotlight
Moderated by Rob Birgfeld
Hear directly from four practitioners who are pioneering social media programs at their associations–and creating substantial buzz. Hear success stories from Tara Dunion of Consumer Electronics Association (CEA), Marguerite Murer Tortorello of Property Casualty Insurance Association of America (PCI), Jill Cook of American School Counselor Association (ASCA) and Brian Pratz of IEEE.� SmartBrief’s Rob Birgfeld, formerly of the American Diabetes Association, National Restaurant Association and Grocery Manufacturers of America, will moderate.
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Step Away from the Database - Integrating Social Media into Association Management
Lindy Dreyer and Maddie Grant
Applying the concepts of word of mouth can take your association’s social media strategy to the next level. SocialFish founders Lindy and Maddie will outline the essential pieces of any association social media strategy, and discuss how organizations large and small can leverage the social web efficiently.
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Interactive: What Will You Do Differently Tomorrow?
Facilitated by Jeremy Epstein
By this point, your brain will be filled with hundreds of ideas, but the question remains: what are your takeaways? And more to the point, what will you do differently when you get back to the office? Jeremy will lead us in an exercise designed to help you capture lightening in a bottle, and take it back to your team.
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Networking over Cocktails at Austin Grill
Unwind with your fellow Buzz2009 participants over happy hour at the nearby Austin Grill. Share what you’ve learned and reflect on ideas you’d like to try when you get back to the office. The first round’s on us!
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