From the category archives:

SPEAKERS

Got feedback?

by Lindy Dreyer on June 21, 2010

One Buzz2010 breakfast down, two more to go. What did you think of the session with Charlene Li? Give us your feedback in the comments–don’t worry. If you have something you’d like us to fix for next time, give it to us straight. We can take it. And if you have something glowing and wonderful [...]

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The first Buzz2010 breakfast is this Wednesday! Just one more day to get registered and plan to come. We have a really good group, and I can’t wait to see you all.
In the final post from Ben Whitford’s interview series with Charlene Li, she says, “There’s a difference between leadership–inspiring people toward a common goal–and [...]

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Charlene Li Part 5 - Coping with open leadership

by Lindy Dreyer on June 7, 2010

Here is the final part of Ben Whitford’s interview with Charlene Li. (Here’s part 1, part 2, part 3, and part 4.) In this installment, Charlene talks about the traits of open leadership. Who is an open leader? Does openness need to be a directive from the C-suite, or can it bubble up from the [...]

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Charlene Li Part 4 - Risk and failure

by Lindy Dreyer on June 4, 2010

Ben Whitford’s interview with Charlene Li continues. (Here’s part 1, part 2, and part 3.) In this installment, Charlene talks about the traits of open leadership. Who is an open leader? Does openness need to be a directive from the C-suite, or can it bubble up from the bottom? Here’s what Charlene had to say.
Ben: [...]

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Charlene Li Part 3 - Are you an open leader?

by Lindy Dreyer on June 3, 2010

In this third part of Ben Whitford’s interview (here’s part 1, and here’s part 2), Charlene Li talks about the traits of open leadership. Who is an open leader? Does openness need to be a directive from the C-suite, or can it bubble up from the bottom? Here’s what Charlene had to say.
Ben: What traits [...]

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Mark Story: Working through social media risk

by Lindy Dreyer on May 25, 2010

A few weeks ago, Mark Story did a really interesting analysis of the Nestle/Greenpeace debacle. Having served as a senior VP at Fleishman-Hillard, Mark has the PR experience to know how to handle sticky situations. He shares his knowledge regularly with his students at Georgetown and clients of his consulting firm.
But in my mind, what [...]

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Brendan Hart on Going Viral at NatGeo

by Lindy Dreyer on May 26, 2009

How do you prepare a 120 year old brand for viral success online? Brendan Hart knows from experience, and he has a realistic, no-nonsense perspective that we know you’ll appreciate. We pulled some strings to get him to join the panel that Guy Kawasaki will be leading. Together, the panel will put shape around the [...]

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Rob Birgfeld knows a thing or two about associations, social media, and creating a buzz. Which is why he’s going to be so fantastic as the moderator of the session exploring association social media in action. He knows the questions that will get to the meat of what each organization is doing, having been an [...]

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Maddie Grant and Lindy Dreyer (that’s me) are very proud to be presenting in such great company. Seriously…we can’t wait! We’re working on putting together a really important session, affectionately called “Step Away from the Database - Integrating Social Media into Association Management.” It’s all about applying the concepts of word of mouth to your [...]

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Jeremy Epstein Helps Connect the WOM Dots

by Lindy Dreyer on May 26, 2009

Got “raving fans”? Jeremy does…including us! Jeremy will be hosting WOM Slam 3 in our honor and also leading us in an interactive discussion that will help us take our ideas and turn them into real change inside our organization.

About Jeremy
A “Marketing Navigator for the Attention Economy,” Jeremy helps his clients turn their communities of [...]

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