Wendy Harman, the social media manager at the American Red Cross, will be speaking at the July 18 Buzz2010 breakfast about managing social media risk. She will also be on hand this coming Wednesday, when Groundswell author, Charlene Li talks about her new book, Open Leadership. Here’s the thing…Wendy is a prominent success story in Charlene’s book.
Part of Wendy’s job is helping the nearly 700 locally supported American Red Cross chapters use social media in a way that strengthens the entire brand. She has a number of tools up her sleeve for this, and I can’t wait to hear her discuss some of her strategies on July 18. In the meantime, I thought I’d share her Social Media Handbook Toolkit as a model and sample that is especially useful for those of us coordinating chapters and components.
And hey - if you haven’t registered yet for this coming Wednesday’s Buzz2010 breakfast, go ahead and register now, before you forget.
Social Media Handbook and Toolkit
Did you miss one of the breakfasts? Good thing we did video recordings of all three sessions.
