Stacey Kane Knows Viral Success is in the Details

by Lindy Dreyer on June 3, 2009

What do tortillas have to do with association management, you ask? The buzz is in the details, and Stacey Kane knows how to get creative with the details. I eat at California Tortilla all the time. In fact, there’s one right down the street from the Buzz2009 location. So when we had the chance to have Stacey Kane join the panel being led by Guy Kawasaki, I said “woohoo!” Together, the panel will put shape around the magic behind viral marketing, and discuss how they position themselves or their clients well for firestorms of buzz, sales and cred.

Stacey Kane

Stacey Kane

About Stacey
Stacey Kane joined California Tortilla as director of marketing in 2007 where her primary role has been to conceptualize and execute CT’s engaging, out-of-the-box promotions such as Rock, Paper and Scissors Wednesdays and Gobble Like a Turkey Day. She has spearheaded the company’s social networking initiatives including Twitter and Facebook campaigns. Previously, Kane spent 11 years as account executive on the Subway account and 8 years as president of Broadtalk Marketing, a promotional media buying firm. Originally from Oceanside, N.Y., she now lives with her husband, Cameron Gray, and daughter, Kendall, in Alexandria, Va.

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