Buzz2010 Social Media for Association Leaders is a series of breakfast meetings where top association and non-profit executives can hear directly from the leading minds in social media for business. Registration will open the week of May 17.
June 16, 2010 | July 20, 2010 | August 18, 2010
Washington, DC (map) (program) (register) (get recordings)

Buzz2010 picks up where Buzz2009 left off. This time, we’ll tackle three big, hairy social media issues that keep association leaders up at night:

• Open Leadership, June 16–”Be transparent” seems to be the battle cry of the social web. But what does that really mean? How open is too open? And how can you lead your organization towards an open strategy that makes business sense? The June 16 breakfast will be rebroadcast online on July 13.
   
• Managing Risk, July 20–Risk is a reality on the social web, whether you choose to engage or not. So what is your tolerance for social media risk and how do you manage it? What do you need to do as a leader to ensure that your organization is taking the proper course to manage your unique risks? The July 20 breakfast will be rebroadcast online on August 11.
   
• Social Media ROI, August 18–With all the talk around social media, the question of ROI is the most vexing. Why should you pour your organization’s time and resources into something so unproven? And how do you make sure that the resources you do apply create business value? The August 18 breakfast will be rebroadcast online on September 1.

Breakfast Format
For each meeting, the doors will open at 8:00 am so you can get some coffee, continental breakfast, and mingle with your colleagues. The program will begin at 8:30 am and run until 10:00 am so you can get back to your office and make the rest of the day count.

Who should attend?
Buzz2010 is designed for senior- and C-level executives of associations and non-profits. If you are responsible for the strategic direction of your organization’s social media efforts, this program will be invaluable. And if you’re working towards your CAE, Buzz2010 is a great way to clock 2 hours of CAE credit per breakfast event.

What makes Buzz2010 different?
Buzz2009 was really special, and Buzz2010 will be, too. The difference is in the format, the caliber of experts, and the specific focus on your work as association and non-profit leaders. Buzz2010 will challenge you. It will energize you. And most importantly, it will leave you with actionable ideas that will have a lasting impact on your organization.

Buzz2010 is brought to you by SmartBrief and SocialFish–pros in both associations and social media.